AI reporters and experts discuss how well or otherwise the media covers the topic
"This can lead to embarrassing mistakes, and for journalists to feed into the hype machine, by, for example, anthropomorphizing AI technologies, and mythologizing tech companies."
The BBC's technology editor Zoe Kleinman says it is good to see AI now attracting so much attention, but that this puts a responsibility on the media to report on it accurately.
"I think the media tends to use the term AI as an umbrella term for lots of different types of the tech."I also think generative AI is behind the majority of this latest buzz - that is, tools which create content, like text, images, video and audio.
Reaktor is a Finnish tech firm that helps companies incorporate AI into their operations, be it an AI-powered chatbot, or using AI to help them design new products or services.
Mikael Kopteff, Reaktor's chief technology officer, agrees with Zoe that too much AI coverage is hype about the perceived downsides.
Mr Kopteff adds that in the future media coverage of AI should become better, simply because AI will become an "everyday" thing.
In the meantime, he says that tech firms such as his need to help better inform the media world about new AI technologies.
Felix Simon is a doctoral student at the Oxford Internet Institute, a part of Oxford University, where he is researching how news organisations both report on and use AI. He says that experienced tech journalists are doing a good job to demystify AI. Felix Simon.
Felix Simon says tech reporters need to see through the potential hype of AI firms.
David Reid, professor of AI at Liverpool Hope University, is critical of most coverage of AI in the media, which he describes as "disappointing".