London company SEN's ultra high-definition cameras intend to stream spectacular views of Earth
Ultra high-definition cameras from a UK start-up will hitch a ride to the International Space Station later.
The London company already streams live video from a small satellite it launched in 2022.
"Our goal is to bring a whole new way of seeing space, Earth and the Moon," he told BBC News.
The ISS cameras will be carried up on the latest US space agency re-supply mission.
On arrival, SEN's camera payload will be prepped by the station crew and then put through an airlock to be placed on the Bartolomeo deck - a piece of exterior structure connected to the European Columbus science module.
A third camera will be directed at the forward docking point to record the comings and goings of space capsules - the SpaceX Dragon ship and the soon-to-debut Boeing Starliner.
The plan is to stream 4K video - jumping between these cameras - more or less continuously.
The data will come down through the European Space Agency's relay system, which bounces signals to the ground via high-throughput satellites positioned high above the space station.
"Video from space is important and will be big business... because real-time video has story-telling power, and can deliver insights about what's happening directly to people, in the same way Google does," he said.
"Google Earth had over a billion downloads to look at static imagery, so a real-time dataset about Earth which tells the story of what's unfolding on Earth and in space right now, which is fully searchable and uses artificial intelligence and augmented reality to show insights, will be a mass data product for humanity.